Tyga – 40 Mill(Prod. Kanye West and Mike Dean)

Tyga – 40 Mill(Prod. Kanye West and Mike Dean)

We were actually in LA at the Last Kings store when Tyga shot this video, so it’s dope to finally see it come out. The Kanye and Mike Dean produced track is an absolute banger and T-Raww does his thing on both the audio and visuals. Check out the video below.

Product Spotlight: Rich Kids Passport Tee AVAILABLE NOW!

Product Spotlight: Rich Kids Passport Tee AVAILABLE NOW!

Today, we’ll be showcasing a dope new piece from our Rich Kids International collection, the Rich Kids Passport tee. Fun fact: King Henry V of England created the “passport” design to help his subjects further signify and prove who they were in foreign lands. We encourage our RK Hooligans to rock this tee everywhere theyContinue Reading

Rich Kids Brand Spring 15 “Rich Kids International” Collection Drops March 2nd

Rich Kids Brand Spring 15 “Rich Kids International” Collection Drops March 2nd

  Spring is coming up quickly, and it’s about time to pack those bags! Promptly at 9am on March 2nd, we take off with another new collection. The Rich Kids International collection will feature some amazing new designs that are inspired by travel and the idea of loyalty the world over. Leading up to theContinue Reading

Drake’s New Short Film: “JUNGLE”

Drake’s New Short Film: “JUNGLE”

Drake releases a brand new 15-minute short film describing his life back in Toronto and all of the people he grew up with. Very artistic approach to the entire video (wouldn’t be surprised if Kanye helped him with this one). Take a look below. DRAKE ~ JUNGLE from OctobersVeryOwn on Vimeo.

Rich Kids Presents: “Rich in the City: Loyalty is Royalty” (VIDEO)

Rich Kids Presents: “Rich in the City: Loyalty is Royalty” (VIDEO)

As we get ready to debut our new spring line, we’ve taken some extra time to spotlight our most recent pieces one more time. Our “Rich in the City” commercial showcases some of the most popular designs from our Winter Collection: “Loyalty is Royalty”. The Hooligans meet up in the city and represent our mantra,Continue Reading

Talib Kweli headlines “The Value of Black Life” Showcase (Co-Sponsored by Rich Kids Brand)

Talib Kweli headlines “The Value of Black Life” Showcase (Co-Sponsored by Rich Kids Brand)

Tonight in Seattle there is going to be an amazing event. The EMP Museum and Veristone present “The Value of Black Life” showcase. This year, Seattle’s premier Black History Month celebration brings together work from regional artists and photographers in The Value of Black Life art showcase. The second annual Through the Eyes of ArtContinue Reading

Cashmere Cat x DJ Mustard: “Ice Rink” (Audio)

Cashmere Cat x DJ Mustard: “Ice Rink” (Audio)

It’s Friday so whatever you’re doing for work will probably go unnoticed and all you’re thinking is “turn up”. Well most of you anyways. Here’s something you might want to bump while you’re getting ready to go out. Not a bad mix at all by Cashmere Cat and DJ Mustard. Saw Mustard live in VegasContinue Reading

Moment iPhone Case is DOPE!

Moment iPhone Case is DOPE!

This case is fire! iPhone 6 is sure to have a bevy of cases to drop that will be cool, but not many of them will have an awesome lens attachment included in the deal. Moment dropped this case recently, and it’s awesome. Many cool features. Visit their crowd funding campaign HERE.